Improve Your Marketing With Social Bookmarks

by Michael Fleischner

As an Internet marketing professional, I try to keep on top of new marketing avenues and opportunities for leveraging word-of-mouth. In recent years, the method by which individuals get their information has evolved and so have the tools for sharing information from one individual to another. Social bookmarking is now a popular method of communicating among younger audiences and is proving to be an effective marketing tool for increased exposure of products, services, and brands.

Read article here
http://marketingscoop.com/socialmarketingbookmarks.htm

8 No Cost Ways to Market Your Business

by Denise O'Berry

Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won’t cost you a cent.

Read her tips here
http://www.deniseoberry.com/index.php/2008/05/28/eight-no-cost-ways-to-market-your-business

Glossary of E-marketing terms

CONVERSION RATIO -
The ratio of visitors from a web site that are converted into a sale or a lead. For example, a conversion ratio of 5% means that for every 100 visitors to your site, 5 would click through and turn into a sale or a lead.

COOKIES - A small piece of code that identifies the customers computer and relates it to their past orders and information

KEYWORD - A word used in a search command.

KEYWORD ANALYSIS - Finding the right keywords for your products and services to optimize for search engines.

PAY PER CLICK (PPC), PAY FOR PERFORMANCE (PFP) or SPONSORED LINK -
When a company or advertiser pays a search engine or affiliate site each time their ad is clicked by a prospect (otherwise known as click-through).

SEARCH ENGINE OPTIMIZATION (SEO) -
Crafting a site's content so that the site gets high rankings on a search engine.

SPIDERS -
Computer robot programs, referred to sometimes as "crawlers" or "knowledge-bots" that are used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the search engine database of web pages up to date.

SPIDER-FRIENDLY -
A website that is well-indexed, i.e., appears on many search engines with a high ranking.


Provided by:
The NY Enterprise Report
http://nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=229

How to Motivate Salespeople in a “No” Environment

by Jeff Goldberg

So, their question really becomes your question: “How in the world am I going to keep my salespeople motivated when the world is telling them they won’t (or can’t) buy?”...While times are tight for most everyone, people still need what you are selling. It is essential to motivate your sales staff to keep working to convince prospects and clients of that fact. However, it’s incredibly difficult to force anyone to do anything— unless you have the personality of the drill sergeant from the movie Full Metal Jacket or you’re a Mafia hit man.

Read article here
http://nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=794

7 Steps To Guaranteeing Your E-mail Promotions Generate Clicks, Hits, and Sales

Thanks to e-mail, online business owners have the option of instant and repeated communication with an audience of potential clients and previous customers. Not that this is news to you. You're already well-aware that e-mail gives you the power to contact people again and again, promoting your products, your service, your web site, whatever you like… for FREE! Unfortunately, too often this power goes to the heads of newbie marketers. And this is where the trouble begins… and their business ends!

Read article here
http://www.marketingtips.com/newsletters/online-business/seven-steps.html#