How to Motivate Salespeople in a “No” Environment

by Jeff Goldberg

So, their question really becomes your question: “How in the world am I going to keep my salespeople motivated when the world is telling them they won’t (or can’t) buy?”...While times are tight for most everyone, people still need what you are selling. It is essential to motivate your sales staff to keep working to convince prospects and clients of that fact. However, it’s incredibly difficult to force anyone to do anything— unless you have the personality of the drill sergeant from the movie Full Metal Jacket or you’re a Mafia hit man.

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