4 Ways to Block Brand Competition

by Gabrielle Blue

Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition? It takes a lot more than a good product to ensure customer loyalty—and even more to maintain a competitive edge in the marketplace. Consumers today associate with a product or service through their connection with a company's brand.

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http://www.inc.com/guides/201102/how-to-attain-successful-brand-relevance-competition.html?partner=newsletter_Success

20 Ways to Promote Yourself in Business and Get Results

Posted by Walethia Aquil

Easy and effective ways for: coaches, speakers, consultants, entrepreneurs, or any service provider to promote themselves and get results.

Read tips here
http://graceandcharmblog.com/20-ways-to-promote-yourself-in-business-and-get-results/?goback=.gde_3675341_member_48663035

Top 10 Direct Mail Mistakes

by Barry Feig

In order to make a direct mail campaign work, it’s important to avoid common pitfalls. Mistakes can be in your copy, your list, and even on what you put on your envelope. Here are ten common mistakes people make that sabotage sales.

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http://www.businessknowhow.com/directmail/response/mailingmistakes.htm

Seven Marketing Principles

© 2004 Joel Sussman, president Optimal Marketing Communications

"Focus on These Seven Marketing Principles to Attract More Business and Close More Sales"

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http://www.ryze.com/posttopic.php?topicid=395628&confid=1022

10 Heavy Duty Online Sales Grabbers

AUTHOR UNKNOWN

1. Give your prospects extra incentives so they will
order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.

2. Make your small business look big on the world
wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.

3. Attract a lot more customers by giving them clear
ordering instructions. Give them all the information
they need so they can complete their order easily.

4. Give your customers buying incentives so they'll
make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.

5. Tell people about your site whenever you get a
chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.

6. Write and send press releases for your web site.
Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.

7. Use a lot of headlines on your web site and ezine.
Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.

8. Design graphics, templates, buttons and banner
ads for other sites. Allow people to use them in
exchange for your web link on their home page.

9. Use time saving promotional software. You can
automate your search engine submissions, posting
to online classified sites, etc.

10. Advertise your online business by dressing in
clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.

10 Low-Cost Easy Ways to Promote Your Business

by Susan Ward

Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but you just have to do it! You should spend at least an hour a day on business promotion or planning how to promote your business (and more is better, if you can fit the time in)!

Read her article here
http://sbinfocanada.about.com/cs/marketing/a/bizpromotion.htm

List of Free Marketing Resources

Presented by Internet Mastery Center

Variety of resources covering topics on: clickbank, affiliate marketing, e-commerce, writing, so much more

View complete list here
http://www.internetmasterycenter.com

"How To" Trick's For Increased Sales Using Free Offers

by A.L Haines

Did you ever buy something you didn't really need just because you received something free that is worth the price you paid? Everyone has a some time or another, I did it earlier this week..... TIP: ALWAYS INCLUDE A FREE OFFER WHEN ADVERTISING.

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http://articlesarchives.netfirms.com/aa1.html

Top Nine Marketing & Sales Strategies

by Gregory P. Smith

No matter what business you work in, a "business as usual" mindset will insure your competitors are making more money than you are. If you don't stand out from the competition you may find yourself stood up by your customers. Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain, and maintain customers.

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http://www.chartcourse.com/articlemarketing_sales.html

118 Ways to Creatively Market your Business Offline Checklist!

by Shelly Hill

#3. Print out flyers with your contact info (not your personal address), your website address & email address along with any current specials you are offering. Then contact local area mobile home park offices, apartment complex rental offices, housing developements etc and ask them if you can leave fliers in their office or hang on their tennants doors. Give the office employees a free gift or discount on their personal orders.

View her entire check list here
http://www.ryze.com/posttopic.php?topicid=919135&confid=1022

Designing Your Marketing Program

Adapted From: Marketing Kit for Dummies, 2nd Edition

A marketing program is a coordinated, thoughtfully designed set of activities that help you achieve your marketing objectives. Your marketing objectives are strategic sales goals that fit your strengths and are a good way to stretch your business in its current situation. In order to build strong customer relationships and maximize your sales, you need to put every possible marketing tool to work for you.

Read info here
http://www.dummies.com/WileyCMA/Section/id-390440.html