CONVERSION RATIO -
The ratio of visitors from a web site that are converted into a sale or a lead. For example, a conversion ratio of 5% means that for every 100 visitors to your site, 5 would click through and turn into a sale or a lead.
COOKIES - A small piece of code that identifies the customers computer and relates it to their past orders and information
KEYWORD - A word used in a search command.
KEYWORD ANALYSIS - Finding the right keywords for your products and services to optimize for search engines.
PAY PER CLICK (PPC), PAY FOR PERFORMANCE (PFP) or SPONSORED LINK -
When a company or advertiser pays a search engine or affiliate site each time their ad is clicked by a prospect (otherwise known as click-through).
SEARCH ENGINE OPTIMIZATION (SEO) -
Crafting a site's content so that the site gets high rankings on a search engine.
SPIDERS -
Computer robot programs, referred to sometimes as "crawlers" or "knowledge-bots" that are used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the search engine database of web pages up to date.
SPIDER-FRIENDLY -
A website that is well-indexed, i.e., appears on many search engines with a high ranking.
Provided by:
The NY Enterprise Report
http://nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=229
Online Business Law
7 years ago
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