Why You Aren’t Getting New Business Referrals

by Ann Handley

There are two basic approaches to generating more business: The first is to focus on making your existing customers insanely happy, so that they want to tell others about how much they love you; the second is to simply be a resource, or be helpful, to those who aren’t customers yet.

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http://www.openforum.com/idea-hub/topics/marketing/article/why-you-arent-getting-new-business-referrals