Friday, June 29, 2012

19 Email Deliverability Terms Every Marketer Should Know

Posted by Jenn Yorke

"Keeping up with the growing number of email terms can be as tiring as embarking on an obstacle course. So to help you stay up-to-date with the most critical—and sensitive—email marketing information, we’ve put together a list of 19 deliverability terms you should know. This blog post will enrich your email marketing vocabulary and equip you for stellar team discussions and marketing presentations."

Read article here
http://blog.hubspot.com/blog/tabid/6307/bid/31964/19-Email-Deliverability-Terms-Every-Marketer-Should-Know.aspx

Monday, June 18, 2012

How to Make a Tradeshow Profitable

by Vanessa Merit Nornberg

"...there are a lot of companies that exhibit at this show which don’t do as well as we do—yet they have paid the same money, and often times, a lot more, to be there. When they return home, I imagine they lament that it was not a good show for them and worry about how they are going to recoup their expenses..."

Read more here
http://www.inc.com/vanessa-merit-nornberg/how-to-make-a-trade-show-profitable.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+inc%2Fheadlines+%28Inc.com+Headlines%29&utm_content=Yahoo!+Mail