Wednesday, August 29, 2012

Make a Cold Call That Works: 4 Steps to Prepare

by Geoffrey James

Cold calling is difficult, especially when you're calling "out of the blue." Even if you're selling something that could massively improve a customer's life, save money, and help build his or her business, most people prefer to drive their own buying process.

Read tips here
http://www.inc.com/geoffrey-james/make-a-cold-call-that-works-4-steps.html

Wednesday, August 22, 2012

Social Media Marketing Rules

Part of the Social Media Marketing For Dummies Cheat Sheet

Marketing through social media platforms isn't quite the same as traditional marketing. Here are some rules that can help you conduct a successful social media marketing campaign.

Read info here
http://www.dummies.com/how-to/content/social-media-marketing-rules.navId-323648.html?cid=dn_article

Sunday, August 19, 2012

10 Tweetable Twitter Tips for B2B Marketers

By Jeffrey L. Cohen

Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan... With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter account. If you are just starting out, these are good things to know.

Read tips here
http://socialmediab2b.com/2011/08/b2b-twitter-tips-marketer

Wednesday, August 15, 2012

10 Easy and Cost effective Ways to Brand Your Small Business

Branding and brand identity are important aspects of marketing that a business can benefit from immensely. When it comes to small businesses, branding is put on the back burner because of the high marketing costs involved.

Read tips here
http://www.morebusiness.com/10-easy-and-cost-effective-ways-to-brand-your-small-business?utm_source=MailerMailer&utm_medium=email&utm_content=Read+here.&utm_campaign=5+Successful+Entrepreneurs+and+Their+Work+Habits

Wednesday, August 8, 2012