The 7 Ps of Customer Retention Marketing

by Karl Wirth

When we think of marketing, we often think of Marketing's efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and subscription commerce—but also most other business.

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http://www.marketingprofs.com/articles/2012/8882/the-7-ps-of-customer-retention-marketing?adref=nlt091112

5 Tips To Improve Conversion On B2B Landing Pages

Getting a prospect to your website is only half the battle. Successful B2B search marketing programs must also focus on the “post-click” experience. Here are five proven ways to improve B2B landing pages and increase your search marketing conversion rate.

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http://tinyurl.com/6577qd9

5 Big Advantages to Social Marketing

By you and me

Social marketing, a new-ish Internet marketing tool, can be a great asset if used properly. The beneficial effects of social marketing for a business can be tremendous, but one must remember that it must be used in the most efficient way possible.

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http://hubpages.com/hub/5-Big-Advantages-to-Social-Marketing

5 Strategies for Maximizing Search and Email Marketing

By Ram Krishnamurthy and Brad Neelan

In today’s challenging economic environment, marketers and advertisers are looking at different ways to maximize the return on their marketing and advertising spend. Due to the emphasis on ROI, more companies will be using a direct response channel like email marketing and search marketing to drive measurable results in 2009 and beyond.

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http://www.insidecrm.com/features/maximizing-search-email-marketing-060109