Sunday, December 11, 2011

What Does Opt-In Really Mean?

The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in.

Read article here
http://www.marketingprofs.com/short-articles/2332/what-does-opt-in-really-mean?adref=NemW4611