Marketing Lessons from Amazon.com

by Cathy Stucker

You may not have the funds to build an ecommerce system on
the scale of Amazon’s, but there are several lessons you can
learn that will help you sell more, online and offline.

Read lessons here
http://www.ryze.com/posttopic.php?topicid=651964&confid=1022

Cheap Ways to Motivate Your Team

In a recession, keeping morale high is essential.

By Kara Ohngren

...It is critical, particularly during these tough economic times, that small-business owners recognize their employees for their hard work, says Cindy Ventrice, author of Make Their Day! Employee Recognition that Works. If you can reaffirm your employees' value while your organization is having difficulty, when there's a turnaround, you won't lose your best people.

Read more tips here
http://www.entrepreneur.com/management/article201454.html

Secrets To Saving Your Marketing Dollars

By Debbie Allen, All Rights Reserved

Secret #1 Cut Out The Excess
Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars. By running smaller, less expensive, but routine advertising you can become more effective in the long run. One of the keys to advertising success is repetition. So a one time shot with a big ad will not oversell a smaller ad done consistently.

Continue reading tips here
http://www.businessknowhow.com/marketing/savedollars.htm