Tuesday, October 9, 2012

The 7 Ps of Customer Retention Marketing

by Karl Wirth

When we think of marketing, we often think of Marketing's efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and subscription commerce—but also most other business.

Read article here
http://www.marketingprofs.com/articles/2012/8882/the-7-ps-of-customer-retention-marketing?adref=nlt091112