The #1 Thing Killing Your Word-of-Mouth Marketing

by Michele Miller

When businesses strategize about generating word-of-mouth marketing, they stop at the point of figuring out something remarkable to offer. They forget the most important part – how they’re going to offer it on a consistent, dependable basis.

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http://www.wonderbranding.com/2009/10/the-1-thing-killing-your-word-of-mouth-marketing