Friday, July 31, 2009

Designing Your Marketing Program

Adapted From: Marketing Kit for Dummies, 2nd Edition

A marketing program is a coordinated, thoughtfully designed set of activities that help you achieve your marketing objectives. Your marketing objectives are strategic sales goals that fit your strengths and are a good way to stretch your business in its current situation. In order to build strong customer relationships and maximize your sales, you need to put every possible marketing tool to work for you.

Read info here
http://www.dummies.com/WileyCMA/Section/id-390440.html