8 Great Mobile Marketing Ideas

"Mobile is an exciting new frontier in marketing, providing a meaningful way to reach the right person at the right time with the right offer or message...the potential for instant access to customers anywhere, anytime. It means a new communication channel for increasing response rates to marketing campaigns."

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http://australianbusinessmarketingservices.businesscatalyst.com/_blog/Marketing_Success_Blog/post/8_Great_mobile_marketing_ideas