By Debbie Allen, All Rights Reserved
Secret #1 Cut Out The Excess
Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars. By running smaller, less expensive, but routine advertising you can become more effective in the long run. One of the keys to advertising success is repetition. So a one time shot with a big ad will not oversell a smaller ad done consistently.
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http://www.businessknowhow.com/marketing/savedollars.htm
Online Business Law
7 years ago
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