10 Essential Rules for Brands in Social Media

by Taddy Hall

These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it's hard to know what truly essential strategies you should follow to effectively use social media to build your business.

Read article here
http://adage.com/digitalnext/post?article_id=142907

Top 10 Internet Marketing Strategies of 2009

SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, according to a list released by SEO.com. In issuing the list, the firm said that the best strategies this year have been the ones that are directly related to establishing credibility, eliciting trust and directly targeting a desired demographic, writes MarketingCharts.

Read list here
http://www.marketingvox.com/top-10-internet-marketing-strategies-of-2009-045727/?utm_campaign=newsletter&

Measuring Marketing: 103 Key Metrics Every Marketer Needs

book by John Davis


Read blog post and comments here
http://blogs.yain.com/1154/measuring-marketing-103-key-metrics-every-marketer-needs

View book details and ordering info here
http://www.amazon.com/Measuring-Marketing-Metrics-Every-Marketer/dp/0470821329%3FSubscriptionId%3DAKIAJ2QOBCKO2BR7SHXA%26tag%3Dyaintechnolog-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470821329

Team Building without Time Wasting

by Marshall Goldsmith - HarvardBusiness.org

Do you have any suggestions on how I can improve teamwork and coordination with my team? I would suggest a very simple and practical process that I call "team building without time wasting."

Read article here
http://discussionleader.hbsp.com/goldsmith/2007/10/team_building_without_time_was.html?loomia_ow=t0:s0:a38:g26:r11:c0.120447:b28446507:z6

What's on my Nightstand: 5 Marketing Books for Fall Reading

posted by Ann Handley

"I can tell it’s harvest time in New England, where I live, because it’s been a bumper crop of business books of late. Here’s what I’m reading this season..."

Read her proposed list of books here
http://www.openforum.com/idea-hub/topics/marketing/article/whats-on-my-nightstand-5-marketing-books-for-fall-reading-ann-handley

Developing Your Leadership Presence

by John Baldoni

"...Such behavior is how you cultivate your leadership presence, a topic I address in, Lead Your Boss, The Subtle Art of Managing Up. I define leadership presence as earned authority. You may have a title, but you need to earn the respect and trust of your coworkers. Presence is rooted in fundamental competence, and for anyone who aspires to lead, presence is essential. Developing this is a long process that goes far beyond speaking in public."

Read blog post here
http://blogs.harvardbusiness.org/baldoni/2009/10/developing_your_leadership_pres.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness%2Fbaldoni+%28John+Baldoni+on+HarvardBusiness.org%29

5 Simple Ways to Instantly Boost Your Marketing Effectiveness !

Here are 5 simple ways you can use to increase the effectiveness of your next marketing campaign!

Read article here
http://ow.ly/z7VI

Top Ten Ways to Kill Your Company with Internet Marketing

by Michael Newman

There are a wide variety of ways to contribute to your company’s death of course so I am going to focus on some of the easiest ones that involve your internet strategies. This is easy stuff so follow this advice and you can watch reruns of CSI Miami all day long.

Read more here
http://michaelnewmanconsulting.com/blog/2009/10/14/top-ten-ways-to-kill-your-company-with-internet-marketing

Entreprenuer Journal - Become a Sales Pro

by Tom Tulli

....Sales is critical for any successful business owner. In fact, it is more than just about nabbing customers. It's also about hiring, forming partnerships, and even courting the media.

Read article here
http://www.bloggingstocks.com/2009/10/11/entrepreneurs-journal-becoming-a-sales-pro

Leadership Self Test: The Difference Between Management and Leaders

by A. J. Schuler, Psy. D.

As today’s organizations become more and more lean, people in business are gaining a greater appreciation for the differences between a manager’s style of thinking and a leader’s style of thinking.

Read article here
http://www.schulersolutions.com/html/leadership_self_test.html