Focus On Your Content, Not Just Marketing!

Posted by Sandeep Rohilla

Millions of clicks by millions of readers are traced every second on search engines. The modern consumers have become tech-savvy. They use Google, Bing, Yahoo! Or Ask.com to make informed purchase decisions. Content (both text and images) is a king that rules the web market. Gone are the days you applied your SEO tricks (spam links, unethical link building techniques, etc.) to convert site visitors into customers. The contemporary consumer is immune to info graphics.

Read post here
http://socialmediatoday.com/techgain/1219756/focus-your-content-not-just-marketing?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29

SEO Blogs: TopRank’s BIGLIST of Search Engine Marketing & Optimization Blogs

A collection of over 400 SEO and Online Marketing related blogs assembled by the staff at TopRank Online Marketing. This excellent list includes blogs that cover a range of internet marketing topics ranging from SEO (search engine optimization) and PPC (pay per click) to blog marketing, marketing with social media, content marketing and online public relations.

Read their big list here
http://www.toprankblog.com/search-marketing-blogs

Don’t Make Customers Pay For Your Digital Marketing Mistakes

by Jennifer Shaheen

"When your customer searches for your company and they find empty social media profiles, pages full of spam, and incorrect contact information, they’re not accomplishing what they set out to do. Don’t make your customers pay for your digital marketing mistakes. Luckily, many of the most common digital marketing mistakes are actually relatively easy to fix. And here’s how..."

Read article here
http://smallbiztrends.com/2013/02/digital-marketing-mistakes.html

4 Ways to Block Brand Competition

by Gabrielle Blue

Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition? It takes a lot more than a good product to ensure customer loyalty—and even more to maintain a competitive edge in the marketplace. Consumers today associate with a product or service through their connection with a company's brand.

Read article here
http://www.inc.com/guides/201102/how-to-attain-successful-brand-relevance-competition.html?partner=newsletter_Success

Marketing Strategies That Empower Success (Lessons)

A 3 part lesson on "Marketing Strategies That Empower Success," posted by Smiley Webb

To view these lessons click below -
http://www.ryze.com/posttopic.php?topicid=946824&confid=1022

Create the Perfect Tagline

by Allison Nazarian

Taglines, or slogans, are those memorable little phrases associated with the products and services we use everyday. So how do you create a great tagline for your business? They're everywhere! We're literally inundated with them day and night. No matter where we are, we can't escape them. Yes, we're talking about the ubiquitous, omnipresent TAGLINE!

Read her article here
http://www.businessknowhow.com/marketing/tagline.htm

Four Tips for Using Instagram for Business

"Recently, the Instagram team started a Tumblr called Instagram for Business. In it you'll find best-practices for enterprises, new service offerings of interest to brands (like the new photo maps), and a list of ways to make yourself an Insta-success. A few suggestions..."

Read article here
http://www.marketingprofs.com/short-articles/2657/four-tips-for-using-instagram-for-business?adref=GSoMM3912

The 10 Most Useless Buzzwords

by Michael Sebastian

"No matter how many times you change "learnings" to "lessons" or "paradigm" to … well, something actually meaningful, the jargon keeps pouring in. Despite the setbacks, writers and editors must soldier on -- you're the last line of defense."

Read article here
http://www.entrepreneur.com/article/225310

10 Personal Branding Trends for 2013

Posted by William Arruda

At the end of each year, I predict what personal branding trends will be valuable to career-minded marketers in the coming year. In writing this article, I continue the series with much enthusiasm, because many exciting changes are afoot that will simplify building your brand in 2013.

Part 1:Topics - Curation, Customization, Mobile, People and Pictures

Read more here
http://www.marketingprofs.com/articles/2013/9886/personal-branding-trends-for-2013-part-1

Part 2:Topics - QR codes, Timeline, Teams, Validation and Video

Read more here
http://www.marketingprofs.com/articles/2013/9941/10-personal-branding-trends-for-2013-part-2

The 16 Most Important Social Media Updates of 2012

by Rachel Sprung

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners.

Read these social media updates here
http://blog.hubspot.com/blog/tabid/6307/bid/33859/The-16-Most-Important-Social-Media-Updates-of-2012.aspx/?utm_medium=social&utm_source=facebook&utm_campaign=facebookphoto