What's on my Nightstand: 5 Marketing Books for Fall Reading

posted by Ann Handley

"I can tell it’s harvest time in New England, where I live, because it’s been a bumper crop of business books of late. Here’s what I’m reading this season..."

Read her proposed list of books here
http://www.openforum.com/idea-hub/topics/marketing/article/whats-on-my-nightstand-5-marketing-books-for-fall-reading-ann-handley

Developing Your Leadership Presence

by John Baldoni

"...Such behavior is how you cultivate your leadership presence, a topic I address in, Lead Your Boss, The Subtle Art of Managing Up. I define leadership presence as earned authority. You may have a title, but you need to earn the respect and trust of your coworkers. Presence is rooted in fundamental competence, and for anyone who aspires to lead, presence is essential. Developing this is a long process that goes far beyond speaking in public."

Read blog post here
http://blogs.harvardbusiness.org/baldoni/2009/10/developing_your_leadership_pres.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness%2Fbaldoni+%28John+Baldoni+on+HarvardBusiness.org%29

5 Simple Ways to Instantly Boost Your Marketing Effectiveness !

Here are 5 simple ways you can use to increase the effectiveness of your next marketing campaign!

Read article here
http://ow.ly/z7VI

Top Ten Ways to Kill Your Company with Internet Marketing

by Michael Newman

There are a wide variety of ways to contribute to your company’s death of course so I am going to focus on some of the easiest ones that involve your internet strategies. This is easy stuff so follow this advice and you can watch reruns of CSI Miami all day long.

Read more here
http://michaelnewmanconsulting.com/blog/2009/10/14/top-ten-ways-to-kill-your-company-with-internet-marketing

Entreprenuer Journal - Become a Sales Pro

by Tom Tulli

....Sales is critical for any successful business owner. In fact, it is more than just about nabbing customers. It's also about hiring, forming partnerships, and even courting the media.

Read article here
http://www.bloggingstocks.com/2009/10/11/entrepreneurs-journal-becoming-a-sales-pro

Leadership Self Test: The Difference Between Management and Leaders

by A. J. Schuler, Psy. D.

As today’s organizations become more and more lean, people in business are gaining a greater appreciation for the differences between a manager’s style of thinking and a leader’s style of thinking.

Read article here
http://www.schulersolutions.com/html/leadership_self_test.html

Compelling Marketing Blog

Copywriting Tips and Small Business Marketing Strategies

Read it here
http://compellingmarketingblog.com

The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren't

posted by Ian

Internet marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments....

Read list here
http://www.conversationmarketing.com/2008/03/the_internet_marketing_list_59.htm#ixzz0Tk366wRI

The No Burnout Guide to Doubling Your Sales

by Dave Navarro

While a well-executed product launch can bring in a lot of money in a short period of time, there’s a lot of other things you’re going to want to do on an ongoing basis to keep bringing in sales through the year. We’re going to talk about three major categories today, and why each of them can lead to a doubling of sales relatively quickly. Let’s dive in.

Read article here
http://www.thelaunchcoach.com/the-no-burnout-guide-to-doubling-your-sales

5 Advanced Social Media Marketing Strategies for Small Businesses

by Samir Balwani

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don’t know what’s next.

Read article here
http://mashable.com/2009/09/30/small-business-strategies