PPC, SE & Marketing Tips & Tactics

PPC (Paid Per Click), SE (Search Engine) and Marketing tips, tactics, tools and more, worth checking out this site!

Click link -
http://cognitivesearchmarketing.blogspot.com/2009/09/dozen-ppc-ad-creative-writing.html

LinkedIn Marketing: 12 Powerful “Must Do” Tips for Setting Up Your LinkedIn Profile!

by Bill Crosby

LinkedIn has become one of the most powerful Social Media platforms for business, and with simple these simple changes below to your LinkedIn Profile you will quickly create a LinkedIn Marketing Machine. Plan on spending a couple of hours to make these changes to your LinkedIn Profile.

Read tips here
http://billcrosby.com/socialmedia/linkedin-marketing-12-powerful-must-do-tips-for-your-linkedin-profile/#

Free eBook: 29 Content Marketing Secrets and the Secret Agents Who Shared Them

by Lee Odden

"We’ve collected 29 of the most experienced, knowledgeable and accomplished Content Marketing Operatives to share their secrets with those of us looking for better performance and results. You may be tempted to destroy this dossier of highly valued intelligence before your competitors get to it, but you must resist that temptation."

Read article and details here
http://www.toprankblog.com/2012/08/content-marketing-secrets

Download eBook here
http://www.toprankblog.com/pdf/29-content-marketing-secrets-ebook.pdf

Marketing 101

A very concise and easy list of places to get you started with basic marketing! Good Luck and Enjoy, Patricia

Read list here
http://www.marketmommy.com/marketing-101

Top 5 Must Have Marketing Tools (In Plain English)

by Gabe Strom

Every great entrepreneur has a trusted set of tools in his / her tool belt and online it’s no different. Actually having the right tools online can not only save you valuable time, but also give you an unfair advantage over your competition by allowing you to get more done faster!

Read article here
http://www.gabestrom.com/top-5-must-have-marketing-tools-for-2011

Online Marketing Techniques That Drive Traffic And Save Money

"As a small business owner trying to save money everywhere you can, you must be asking yourself whether there are ways to market and promote your business online that doesn't cost a lot of money. Well, you are right! There are plenty of online marketing techniques that will save your banking account, but will just cost you time and effort."

Read article here
http://www.morebusiness.com/online-marketing-techniques-that-drive-traffic-and-save-money?utm_source=MailerMailer&utm_medium=email&utm_content=Online+Marketing+Techniques+That+Drive+Traffic+And+Save+Money&utm_campaign=Top+10+Small+Business+Marketing+Tips

15 Ways to Boost Your Sales, Traffic and Productivity

Posted on March 4, 2011 by RevenueGal

This has been a super busy week — but I had so much fun working on this week’s post. I wanted to share some valuable tips that will help you with your online business. After all, most of us struggle with productivity and all of us could use extra traffic and sales — right!?!

Read article here
http://mommyrevenue.com/index.php/2011/03/04/15-ways-to-boost-your-sales-traffic-and-productivity/#axzz25v9Stsky

Make a Cold Call That Works: 4 Steps to Prepare

by Geoffrey James

Cold calling is difficult, especially when you're calling "out of the blue." Even if you're selling something that could massively improve a customer's life, save money, and help build his or her business, most people prefer to drive their own buying process.

Read tips here
http://www.inc.com/geoffrey-james/make-a-cold-call-that-works-4-steps.html

Social Media Marketing Rules

Part of the Social Media Marketing For Dummies Cheat Sheet

Marketing through social media platforms isn't quite the same as traditional marketing. Here are some rules that can help you conduct a successful social media marketing campaign.

Read info here
http://www.dummies.com/how-to/content/social-media-marketing-rules.navId-323648.html?cid=dn_article

Top 10 Small Business Marketing Tips

By definition, marketing is used to educate, inform, and promote the products and services of a company. Marketing is a critical piece of any company's business plan, as it helps to connect current clients and prospective customers with your company and increase the likelihood that they will make a purchase. Here are some tips you can use to improve your own small business' marketing plan..

Read article here
http://www.morebusiness.com/top-10-small-business-marketing-tips?utm_source=MailerMailer&utm_medium=email&utm_content=Top+10+Small+Business+Marketing+Tips&utm_campaign=Top+10+Small+Business+Marketing+Tips

Free Target Market Guide (Download)

Got a totally free, non-opt-in, excellent, yep excellent, 19 page report, about how to come up with attention getting and targeted content for any niche market. No opt-in, and it's not an affiliate link, or anything. Just good free, unique, useful content.

Get the report here
http://contentrix.com/target-download.html

Five Tips for Creating Emails That Subscribers Want to Share

When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at MarketingProfs' Daily Fix blog.

Read article here
http://www.marketingprofs.com/short-articles/2386/five-tips-for-creating-emails-that-subscribers-want-to-share#ixzz1Yi7P5563

How Identifying Negative Keywords Can Lower Costs and Boost Results

"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click (CPC), and increase your return on investment."

Read post here
http://www.marketingprofs.com/short-articles/2317/how-identifying-negative-keywords-can-lower-costs-and-boost-results?adref=nlt062811

Online Marketing Truth: More Content Equals More Leads

Posted by Shelly Kramer

"Your website in general, and your corporate blog as an adjunct, are both marketing tools that, when used correctly, can result in leads and sales..."

Read article here
http://www.v3im.com/2011/09/online-marketing-truth-more-content-equals-more-leads/#axzz1XlYG9vNk

26 Internet Marketing Mistakes Commonly Made Online

Posted by Revenue Gal

"Below is a list of 26 internet marketing mistakes commonly made online. I’ve broke them up into separate topics for easier reading so that you can pick and choose which sections to read…as I know your time is valuable."

Read her compiled list here
http://mommyrevenue.com/index.php/2011/04/29/26-marketing-mistakes-that-are-commonly-made-online

The 3 Most Effective Marketing Tactics

Krista Baker, President
Morningstar Multimedia LLC

1. Market to past clients.
Your customer list is your business' most-valuable asset. These people have already bought from you and already know, like, and trust you. They already know how you work, what you offer, and what you can do for them. And not only are they most likely to buy from you again, they are most likely to tell others about your services. So make it easy for them! Give people a story to talk about. Make your product or service so exceptional, they can't wait to tell their friends and family members because it's just so incredible they can't keep it to themselves.

2. Market to referral partners.
Think of all the types of businesses that also can do business with your customers and clients. What do your customers usually purchase before they hire you? What about after they hire you? You can't possibly offer everything they could ever want or need by yourself, so partner with other businesses to make it easy for you to refer your clients to other professionals who can also help them. They'll appreciate and reciprocate the referrals.

3. Prospecting with education-based materials.
In yesterday's tip, I mentioned creating education-based marketing materials that focus on offering solutions to your prospects' biggest problems and concerns. That means, the best way to grab someone's attention isn't to make the funniest ad you can, but to create something - a free guide, FAQ, special report, free analysis, audio CD, DVD, or book - that is so relevant to your prospects' current problems, concerns and fears that they say, "Wow, they read my mind. Maybe that guide really can help me."

When you educate your prospects about their problems, you show them you understand what they are going through and that there is a light at the end of the tunnel. You demonstrate how your products and services have helped others like them and educate them about what it takes to solve their problem. That's what sells your products and services.

Morningstar Multimedia
http://www.morningstarmultimedia.com
Two Penn Center, Ste 200
1500 JFK Blvd
Philadelphia, PA 19102
(215) 854-6404

Why You Aren’t Getting New Business Referrals

by Ann Handley

There are two basic approaches to generating more business: The first is to focus on making your existing customers insanely happy, so that they want to tell others about how much they love you; the second is to simply be a resource, or be helpful, to those who aren’t customers yet.

Continue reading article here
http://www.openforum.com/idea-hub/topics/marketing/article/why-you-arent-getting-new-business-referrals

16 Tips for Successful Online Video Marketing

By Amy Porterfield

"...Online video marketing is attractive to many businesses today for numerous reasons. Making videos and posting them online is fairly inexpensive. Plus, online videos stay online forever. If you spend the money to record once, your video could still be getting views a year from now."

View tips here
http://www.socialmediaexaminer.com/16-tips-for-successful-online-video-marketing