Keeping Loyal Customers Loyal

"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog...That's where loyalty programs come into play—and for email marketers, they fall into two general categories..."

Read article here
http://www.marketingprofs.com/short-articles/2541/keeping-loyal-customers-loyal

Retail Reward Programs no Guarantee of Customer Loyalty

Posted by Douglas Hanna

"...Retailers spend billions of dollars on loyalty programs which are designed to bring customers back for repeat business, but a recent poll by Crossview, an organization designed to optimize consumer experiences, revealed that 66 percent of consumers responding to a survey about loyalty programs do not shop at a particular retailer despite promises of earning points for future purchases."

Read entire post here
http://thesocialcustomer.com/douglashanna/35451/retail-reward-programs-no-guarantee-customer-loyalty