Marketing in a Spam-Filled World

The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act of 2003 was effective January 2004. The CAN-SPAM Act applies to American businesses that use e-mail for commercial purposes, spammers, and those who hire spammers. The CAN-SPAM Act is the federal government’s first step dealing with e-mail spam.

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http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips

19 Email Deliverability Terms Every Marketer Should Know

Posted by Jenn Yorke

"Keeping up with the growing number of email terms can be as tiring as embarking on an obstacle course. So to help you stay up-to-date with the most critical—and sensitive—email marketing information, we’ve put together a list of 19 deliverability terms you should know. This blog post will enrich your email marketing vocabulary and equip you for stellar team discussions and marketing presentations."

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http://blog.hubspot.com/blog/tabid/6307/bid/31964/19-Email-Deliverability-Terms-Every-Marketer-Should-Know.aspx

What Does Opt-In Really Mean?

The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in.

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http://www.marketingprofs.com/short-articles/2332/what-does-opt-in-really-mean?adref=NemW4611