by Lou Dubois
Businesses are utilizing social media to develop their brand and connect with customers. They often overlook the legal ramifications that could arise. Here's what to watch out for.
Read article here
http://www.inc.com/guides/201102/how-to-avoid-a-social-media-lawsuit.html?partner=newsletter_Startup
Saturday, April 2, 2011
Thursday, March 24, 2011
4 Social Media Tools for Your Small Business
Posted by Buzz
You have a few social media accounts, but how can you really make them work for your business? Make the most of your social media presence with these great tools for small business.
Read post here
http://blog.morebusiness.com/2010/10/4-social-media-tools-for-your-small-business
You have a few social media accounts, but how can you really make them work for your business? Make the most of your social media presence with these great tools for small business.
Read post here
http://blog.morebusiness.com/2010/10/4-social-media-tools-for-your-small-business
Sunday, March 20, 2011
Online Retail: Getting the Right Product in Front of Your Customers
By Vijay Chittoor
Our focus will be around looking at technologies that help consumers find the right product easily as well as help retailers put the right merchandise in front of customers. While most of these technologies trends apply to a wide spectrum of applications, their impact on online commerce deserves a special mention. Many of these technologies have been around for a while, but it's only now that they are gaining wide adoption.
Read article here
http://technology.inc.com/internet/articles/201002/chittoor.html?partner=newsletter_Sales
Our focus will be around looking at technologies that help consumers find the right product easily as well as help retailers put the right merchandise in front of customers. While most of these technologies trends apply to a wide spectrum of applications, their impact on online commerce deserves a special mention. Many of these technologies have been around for a while, but it's only now that they are gaining wide adoption.
Read article here
http://technology.inc.com/internet/articles/201002/chittoor.html?partner=newsletter_Sales
Thursday, March 10, 2011
How to Get Customers on Facebook and Twitter
by Max Chafkin
Using social networking sites for sales lead generation.
Read post here
http://www.inc.com/magazine/20100301/how-to-get-customers-on-facebook-and-twitter.html?partner=newsletter_News
Using social networking sites for sales lead generation.
Read post here
http://www.inc.com/magazine/20100301/how-to-get-customers-on-facebook-and-twitter.html?partner=newsletter_News
Saturday, March 5, 2011
Free Ecourse: How to Develop a Marketing Plan
Each week, you will receive a lesson walking you through a step towards creating a customized marketing plan for your business with easy to understand action items.
More details or to sign up click here
http://legacymarketingservices.com/lms2/free-resources/how-to-develop-a-marketing-plan-free-ecourse.html
More details or to sign up click here
http://legacymarketingservices.com/lms2/free-resources/how-to-develop-a-marketing-plan-free-ecourse.html
Sunday, February 27, 2011
The 3 Most Effective Marketing Tactics
Krista Baker, President
Morningstar Multimedia LLC
1. Market to past clients.
Your customer list is your business' most-valuable asset. These people have already bought from you and already know, like, and trust you. They already know how you work, what you offer, and what you can do for them. And not only are they most likely to buy from you again, they are most likely to tell others about your services. So make it easy for them! Give people a story to talk about. Make your product or service so exceptional, they can't wait to tell their friends and family members because it's just so incredible they can't keep it to themselves.
2. Market to referral partners.
Think of all the types of businesses that also can do business with your customers and clients. What do your customers usually purchase before they hire you? What about after they hire you? You can't possibly offer everything they could ever want or need by yourself, so partner with other businesses to make it easy for you to refer your clients to other professionals who can also help them. They'll appreciate and reciprocate the referrals.
3. Prospecting with education-based materials.
In yesterday's tip, I mentioned creating education-based marketing materials that focus on offering solutions to your prospects' biggest problems and concerns. That means, the best way to grab someone's attention isn't to make the funniest ad you can, but to create something - a free guide, FAQ, special report, free analysis, audio CD, DVD, or book - that is so relevant to your prospects' current problems, concerns and fears that they say, "Wow, they read my mind. Maybe that guide really can help me."
When you educate your prospects about their problems, you show them you understand what they are going through and that there is a light at the end of the tunnel. You demonstrate how your products and services have helped others like them and educate them about what it takes to solve their problem. That's what sells your products and services.
Morningstar Multimedia
http://www.morningstarmultimedia.com
Two Penn Center, Ste 200
1500 JFK Blvd
Philadelphia, PA 19102
(215) 854-6404
Morningstar Multimedia LLC
1. Market to past clients.
Your customer list is your business' most-valuable asset. These people have already bought from you and already know, like, and trust you. They already know how you work, what you offer, and what you can do for them. And not only are they most likely to buy from you again, they are most likely to tell others about your services. So make it easy for them! Give people a story to talk about. Make your product or service so exceptional, they can't wait to tell their friends and family members because it's just so incredible they can't keep it to themselves.
2. Market to referral partners.
Think of all the types of businesses that also can do business with your customers and clients. What do your customers usually purchase before they hire you? What about after they hire you? You can't possibly offer everything they could ever want or need by yourself, so partner with other businesses to make it easy for you to refer your clients to other professionals who can also help them. They'll appreciate and reciprocate the referrals.
3. Prospecting with education-based materials.
In yesterday's tip, I mentioned creating education-based marketing materials that focus on offering solutions to your prospects' biggest problems and concerns. That means, the best way to grab someone's attention isn't to make the funniest ad you can, but to create something - a free guide, FAQ, special report, free analysis, audio CD, DVD, or book - that is so relevant to your prospects' current problems, concerns and fears that they say, "Wow, they read my mind. Maybe that guide really can help me."
When you educate your prospects about their problems, you show them you understand what they are going through and that there is a light at the end of the tunnel. You demonstrate how your products and services have helped others like them and educate them about what it takes to solve their problem. That's what sells your products and services.
Morningstar Multimedia
http://www.morningstarmultimedia.com
Two Penn Center, Ste 200
1500 JFK Blvd
Philadelphia, PA 19102
(215) 854-6404
Thursday, February 3, 2011
The #1 Thing Killing Your Word-of-Mouth Marketing
by Michele Miller
When businesses strategize about generating word-of-mouth marketing, they stop at the point of figuring out something remarkable to offer. They forget the most important part – how they’re going to offer it on a consistent, dependable basis.
Read article here
http://www.wonderbranding.com/2009/10/the-1-thing-killing-your-word-of-mouth-marketing
When businesses strategize about generating word-of-mouth marketing, they stop at the point of figuring out something remarkable to offer. They forget the most important part – how they’re going to offer it on a consistent, dependable basis.
Read article here
http://www.wonderbranding.com/2009/10/the-1-thing-killing-your-word-of-mouth-marketing
Thursday, January 20, 2011
10 Tips for Bootstrapping Your Marketing
When money's tight, your brand's image doesn't have to suffer.
"We've compiled the best of Inc.'s recent reporting on bootstrapping and marketing to give you our best tips on successful marketing strategies on a dime..."
Read tips here
http://www.inc.com/guides/2010/06/tips-for-bootstrapping-your-marketing.html?partner=newsletter_Startup
"We've compiled the best of Inc.'s recent reporting on bootstrapping and marketing to give you our best tips on successful marketing strategies on a dime..."
Read tips here
http://www.inc.com/guides/2010/06/tips-for-bootstrapping-your-marketing.html?partner=newsletter_Startup
Saturday, January 1, 2011
Use Offline Marketing to Increase Your Email List
Courtesy Denise O'Berry
Believe it or not, all of your customers don't live in the online world. Studies show that most people now have an email address, but may not necessarily spend a lot of time online. That means you will need to use offline marketing tactics in addition to your online efforts ...
Read article here
http://www.deniseoberry.com/index.php/2010/10/29/use-offline-marketing-to-increase-your-email-list
Believe it or not, all of your customers don't live in the online world. Studies show that most people now have an email address, but may not necessarily spend a lot of time online. That means you will need to use offline marketing tactics in addition to your online efforts ...
Read article here
http://www.deniseoberry.com/index.php/2010/10/29/use-offline-marketing-to-increase-your-email-list
Friday, December 24, 2010
How to use Holiday’s and Season’s to grow your Business
by Corrie Petersen
"...Halloween, Christmas, summer, fall, etc are perfect for businesses. What you need to do is create a marketing campaign specific to the holiday or season you choose and run with it...."
Read article here
http://www.wahm-articles.com/Article/How-to-use-Holiday-s-and-Season-s-to-grow-your-Business/9953
"...Halloween, Christmas, summer, fall, etc are perfect for businesses. What you need to do is create a marketing campaign specific to the holiday or season you choose and run with it...."
Read article here
http://www.wahm-articles.com/Article/How-to-use-Holiday-s-and-Season-s-to-grow-your-Business/9953
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