Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition? It takes a lot more than a good product to ensure customer loyalty—and even more to maintain a competitive edge in the marketplace. Consumers today associate with a product or service through their connection with a company's brand.
Read article here
http://www.inc.com/guides/201102/how-to-attain-successful-brand-relevance-competition.html?partner=newsletter_Success
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