5 Strategies for Maximizing Search and Email Marketing

By Ram Krishnamurthy and Brad Neelan

In today’s challenging economic environment, marketers and advertisers are looking at different ways to maximize the return on their marketing and advertising spend. Due to the emphasis on ROI, more companies will be using a direct response channel like email marketing and search marketing to drive measurable results in 2009 and beyond.

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http://www.insidecrm.com/features/maximizing-search-email-marketing-060109