Mobile Marketing: Tips for Targeted PPC Campaigns

by Mike McGinley

"You see it all the time. Hipsters, businesspeople, and grandparents alike are embarking on a new and useful trend: shopping on cell phones... So as more and more people start shopping mobile, it’s clear that more and more Internet marketers will be embracing the trend."

Read article here
http://www.web.com/blog/internet-marketing/mobile-marketing-tips-for-targeted-ppc-campaigns

How To Use Your Customers for Product Ideas

In the normal paradigm of a new business product, an entrepreneur comes up with a product idea, starts a business, and tries to help it grow. But in this paradigm the product is conceived before it is even known if it will be successful. Now, a good entrepreneur will perform the necessary market research during which it may be determined that the product is not viable.

How Identifying Negative Keywords Can Lower Costs and Boost Results

"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click (CPC), and increase your return on investment."

Read post here
http://www.marketingprofs.com/short-articles/2317/how-identifying-negative-keywords-can-lower-costs-and-boost-results?adref=nlt062811

For a Successful Marketing Campaign, 4 Essential Tools

by Sylvia Browder

Have you ever launched a marketing campaign yet it didn’t yield the results you envisioned? Did you take the time to thoroughly research your campaign idea before executing it? Important elements to a sound campaign encompass identifying your product or service and your consumers.

Read article here
http://tinyurl.com/7qvnhhf

How to Build an Insanely Great Founding Team

by Jenn Houser

Six leadership traits to look for in co-founders when you start a business


http://www.inc.com/articles/201106/how-to-build-an-insanely-great-team.html?utm_source=running-a-business&utm_medium=email&utm_campaign=incid38045week25

What Does Opt-In Really Mean?

The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in.

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http://www.marketingprofs.com/short-articles/2332/what-does-opt-in-really-mean?adref=NemW4611

Your 12-Point Skeleton for Social Strategy Preparation

Sponsored by Shoutlet

"Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers to roll out social media programs..."

View article here
http://www.marketingprofs.com/short-articles/2327/your-12-point-skeleton-for-social-strategy-preparation?adref=GSoMF4611

Retail Reward Programs no Guarantee of Customer Loyalty

Posted by Douglas Hanna

"...Retailers spend billions of dollars on loyalty programs which are designed to bring customers back for repeat business, but a recent poll by Crossview, an organization designed to optimize consumer experiences, revealed that 66 percent of consumers responding to a survey about loyalty programs do not shop at a particular retailer despite promises of earning points for future purchases."

Read entire post here
http://thesocialcustomer.com/douglashanna/35451/retail-reward-programs-no-guarantee-customer-loyalty

Online Marketing Truth: More Content Equals More Leads

Posted by Shelly Kramer

"Your website in general, and your corporate blog as an adjunct, are both marketing tools that, when used correctly, can result in leads and sales..."

Read article here
http://www.v3im.com/2011/09/online-marketing-truth-more-content-equals-more-leads/#axzz1XlYG9vNk

How To Generate Leads And Grow Your Business

by Charlie Cook

If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. The more people who are interested in your products and services, the better your chances of growing your sales.

Read article here
http://www.businesshighlight.org/marketing/marketing-general/how-to-generate-leads-and-grow-your-business.html