How Identifying Negative Keywords Can Lower Costs and Boost Results

"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click (CPC), and increase your return on investment."

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http://www.marketingprofs.com/short-articles/2317/how-identifying-negative-keywords-can-lower-costs-and-boost-results?adref=nlt062811

For a Successful Marketing Campaign, 4 Essential Tools

by Sylvia Browder

Have you ever launched a marketing campaign yet it didn’t yield the results you envisioned? Did you take the time to thoroughly research your campaign idea before executing it? Important elements to a sound campaign encompass identifying your product or service and your consumers.

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http://tinyurl.com/7qvnhhf

How to Build an Insanely Great Founding Team

by Jenn Houser

Six leadership traits to look for in co-founders when you start a business


http://www.inc.com/articles/201106/how-to-build-an-insanely-great-team.html?utm_source=running-a-business&utm_medium=email&utm_campaign=incid38045week25

What Does Opt-In Really Mean?

The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in.

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http://www.marketingprofs.com/short-articles/2332/what-does-opt-in-really-mean?adref=NemW4611

Your 12-Point Skeleton for Social Strategy Preparation

Sponsored by Shoutlet

"Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers to roll out social media programs..."

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http://www.marketingprofs.com/short-articles/2327/your-12-point-skeleton-for-social-strategy-preparation?adref=GSoMF4611