Measuring Marketing: 103 Key Metrics Every Marketer Needs

book by John Davis


Read blog post and comments here
http://blogs.yain.com/1154/measuring-marketing-103-key-metrics-every-marketer-needs

View book details and ordering info here
http://www.amazon.com/Measuring-Marketing-Metrics-Every-Marketer/dp/0470821329%3FSubscriptionId%3DAKIAJ2QOBCKO2BR7SHXA%26tag%3Dyaintechnolog-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0470821329

Team Building without Time Wasting

by Marshall Goldsmith - HarvardBusiness.org

Do you have any suggestions on how I can improve teamwork and coordination with my team? I would suggest a very simple and practical process that I call "team building without time wasting."

Read article here
http://discussionleader.hbsp.com/goldsmith/2007/10/team_building_without_time_was.html?loomia_ow=t0:s0:a38:g26:r11:c0.120447:b28446507:z6

What's on my Nightstand: 5 Marketing Books for Fall Reading

posted by Ann Handley

"I can tell it’s harvest time in New England, where I live, because it’s been a bumper crop of business books of late. Here’s what I’m reading this season..."

Read her proposed list of books here
http://www.openforum.com/idea-hub/topics/marketing/article/whats-on-my-nightstand-5-marketing-books-for-fall-reading-ann-handley